Peter Drucker advised that in order to survive, companies need to: “innovate or die.” He also wrote that, “Entrepreneurs see change as the norm and as healthy. Usually, they do not bring about the change themselves. But . . . the entrepreneur always searches for change, responds to it, and exploits it as an opportunity.”
The quote is from Drucker Apps (“an ongoing conversation about bettering society through effective management and responsible leadership”) from The Drucker Institute at Claremont Graduate University.
Strategic knowledge management is perhaps the most entrepreneurial of work. Each of us – in his or her own way- must establish how we win over the sceptics and then, ideally, turn them into advocates.
As entrepreneurs, we have the opportunity to help companies survive. To do our best with that opportunity, I would suggest – with Drucker – that healthy change is a critical tool in our entrepreneurial toolbox. And change management – no matter how tired some are of the phrase (call it something else if you have to!) – is the way we lead change.